About My Fund Guide

Disciplined Wealth & Protection Frameworks

Mutual fund distribution and insurance execution designed around long-term discipline, asset allocation, and emotional comfort.

Who We Are & Why We Exist

My Fund Guide is a digital financial distribution platform focused on mutual funds, pure protection insurance execution, and systematic wealth tracking. We assist salaried professionals, business owners, and families in implementing structured transaction pathways that safeguard their households today while compounding capital for tomorrow.

Modern financial spaces are often noisy, transactional, and short-term driven. We eliminate the chaos through structured suitability frameworks, simple human communication, and steady multi-decade horizons. Our singular goal is helping you reach your life milestones with absolute clarity and zero stress.

Our Guiding Principles

Suitability First

Life milestones, time horizons, and emotional risk comfort always take priority before shortlisting any scheme.

Research-Backed Tracking

We evaluate fundamental risk metrics, asset weights, and liquidity parameters to identify suited matching scheme portfolios.

Systematic Discipline

Automated execution setups (SIPs & SWPs) supported by calm, periodic review cycles to handle market noise calmly.

Ritesh Sheth Founder
35+ Years Experience

Ritesh Deepak Sheth, CWM®

Chartered Wealth Manager | AMFI-Registered Mutual Fund Distributor (ARN-0209)

Ritesh brings over three decades of professional experience guiding Indian families safely across varied market cycles since 1989. His distribution philosophy is firmly rooted in strategic asset allocation, patient compounding, and emotional risk comfort — combining institutional research with clear execution support.

Core Distribution Capabilities

  • Goal-based mutual fund scheme shortlisting and systematic execution tracking.
  • Consolidated portfolio tracking via integrated mobile and web portals.
  • Pure protection routing across leading Health and Term Insurance providers.
  • Tax-aware asset allocation alignments across sovereign small savings options.

How We Support Your Journey

1
Systematic goal mapping and emotional risk compatibility profiling.
2
Resilient scheme shortlisting aligned with defined target horizons.
3
Operational execution setup (KYC, SIP automation, digital onboarding).
4
Disciplined periodic reviews to handle life updates without panic.

Frequently Asked Questions

Yes. We distribute regular mutual fund structures to provide sustainable operational support, dynamic consolidated reporting tools, digital onboarding, and continuous transactional guidance across your life milestones.

We maintain full transparency. Compensation is received via built-in distribution trail commissions paid directly by Asset Management Companies (AMCs), fully disclosed in accordance with AMFI guidelines.